about
Roo is all about making a statement. Whether you WFH or have a special occasion, an accessory can take your look to the next level. Our earrings will amp up your look while allowing you to “rock your Roo’s” all day long. Made of polymer clay, brass and hypoallergenic stainless steel silver; they are lightweight for all day wear.
Who’s roo?
For our founder, Erin Rose Bloom, fashion has always been a way of expressing herself, but accessories are her true obsession. No one knew this better than her late Grammie Sylvia. Upon Grammie's passing, Erin continued to use Sylvia's nickname "RooRoo." Doing so made Erin feel closer to her while honoring Sylvia's unsatisfied desire to travel. With that, Roo was created to travel the world and spread the love. By purchasing Roo's, you are supporting a woman-owned, small business and helping to keep the memory of Sylvia alive simply by rocking your Roo's.
custom pieces
Have a special event? Looking for a specific color scheme? Reach out with your ideas and Roo will try to make them come to life.
Follow our journey.
